The Accor Asia Pacific Business Travel Research 2011 report indicated some key trends for the region, to which Accor is planning to respond with its hotel offerings, according to the survey manager.“There were many insights that have been unearthed during the study and many of which will be used to further enhance our brands and ensure their continued relevance to this key market segment that represents more than 60% of our segmentation,” said Evan Lewis, VP of communications, Asia/Pacific for Accor and coordinator of the survey, which was conducted in partnership with Cimigo Limited between 28 June and 7 July.
There were 10,347 Asia/Pacific-based business travelers surveyed about their travel habits during the first half of 2011 and their planned business travel for the rest of the year.
From Accor’s perspective, the information provided insights into traveler behavior, Lewis said.
“We learnt a lot about the manner with which business travellers from different markets travel and the way in which the hotels are consumed by travellers form different regions,” he said via email. “This information is being shared amongst all functional and operational departments as it has relevance to all.”
Among the findings, work hours and fitness habits were clearly different based on country of origin.
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