Hotel Chain Accor Woos Female Business Travelers

The European hotel chain Accor believes it can attract even more female business travellers in Thailand, where the ratio of one woman for every two men among such visitors is already one of the highest in Asia-Pacific.

Female business travellers are concerned about the environment, internet connectivity, and food and beverages, says Mr Lewis.

“Greater gender equality among Thai business travellers is not an anomaly compared with other countries in the Asia-Pacific,” said Evan Lewis, the vice-president for communications in the region.

A recent survey found 84% of female business travellers are selective, choosing hotels based on location and surroundings, while 63% are willing to pay extra to stay in hotels with a superior environment and facilities.

Mr Lewis said Accor would use the survey results to develop its products and services to meet guest demand.

The ratio of leisure to business travellers in Asia-Pacific is 40:60, while in Thailand alone it is 60:40.

Accor interviewed more than 10,000 respondents who travelled to the region on business in the first half of this year.

Thailand ranked third as the most frequent destination for business travellers at 29%, behind Singapore and Hong Kong (38% each).

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