Holiday Inn Express Continues Expansion in Thailand

Holiday Inn Express, one of the fastest growing hotel brands in the world, continues its expansion in Thailand with a new signing in Phuket. This marks the brand’s debut in Phuket, and also the first Holiday Inn Express in a beach resort location.

The new build hotel will be developed in partnership with owner company, Kebsup Group Co., Ltd. It has an excellent location right in central Patong, only 100 meters from the beach front. Well-known restaurant and night-life entertainment options around the district are only a few minutes walk away. Holiday Inn Express Phuket Patong Beach Central is expected to open by early 2013.

Jan Smits, Chief Executive for Asia, Middle East and Africa (AMEA), said, “The Holiday Inn Express brand meets the demand for an international standard hotel that offers fuss-free comfort, convenience and value, with no compromise on location. This proposition resonates well with our owner partners and the brand is growing strongly across the region, with a pipeline of 47 hotels in Asia Pacific alone. Phuket remains a popular international tourist destination; the well-established Holiday Inn Express will appeal to visitors and quickly distinguish itself as the accommodation of choice.”

Holiday Inn Express Phuket Patong Beach Central consists of approximately 280 rooms, with facilities as such as the Great Room, a hall mark of the Holiday Inn Express brand which serves as a gathering hub and is also where the daily free breakfast is served. The new hotel will also have meeting rooms, gym and a swimming pool. In addition, guests enjoy free wi-fi throughout the property and can also make use of a self-service business centre and laundry room.

Ms. Chalermluck Kebsup, head of Kebsup Group Co., Ltd., shared, “We chose to go with the Holiday Inn Express brand for our first internationally branded hotel as the brand’s value proposition is a good fit with the local market. As a local company, we have seen the growth of Phuket’s hotel industry over time and have confidence in this partnership with IHG.”

Holiday Inn Express attracts guests who want a quality hotel at a competitive price. To offer real convenience to the leisure and business markets, Holiday Inn hotels are located in major and secondary cities’ key business and leisure districts, with convenient access to food and beverage establishments, entertainment and activities. Where travellers find a Holiday Inn Express, they know they are guaranteed a warm welcome, genuine service, a clean, comfortable room and complimentary high-speed internet and breakfast.

Globally, there are currently 2,088 Holiday Inn Express hotels located across major cities. In Asia Pacific, the brand is expanding rapidly from its current 30 hotels and will open new hotels in Singapore, India and Indonesia within the next few years.

Holiday Inn Express Phuket Patong Beach Central is the fourth development for the brand in Thailand. The first Holiday Inn Express for the country, also the first in Southeast Asia, will open at the end of the year in Bangkok. Two other hotels currently in development are located in Bangkok Sukhumvit and in Pattaya.

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